Successful product development hinges on balancing customer needs with innovative product vision in today's rapidly evolving business landscape. This workshop will help you master the art of balancing customer centricity—focusing on creating products that satisfy your users—while ensuring your product stays forward-thinking and competitive.
Whether you’re a product manager, startup founder, UX designer, or anyone responsible for creating customer-driven products, this workshop will guide you through actionable frameworks and strategies. We’ll explore how to ensure your product vision stays innovative while also addressing your customers' evolving needs.
• Understanding the relationship between customer insights and product strategy.
• Tools and frameworks to prioritize features based on customer and product value.
• Techniques for creating agile feedback loops that enhance product innovation.
• Building a cross-functional culture that fosters balance between customer and product goals.
• Strategies for future-proofing products without losing sight of current customer needs.
• Product Managers
• UX Designers
• Startup Founders
• Entrepreneurs
• Product Development Teams
• Customer Success Professionals
• Anyone looking to align customer needs with product vision!
1. Introduction & Context Setting
2. Customer Centricity: Deep Dive
3. Product Vision & Innovation
4. Finding the Balance: Frameworks & Techniques
5. Building a Balanced Culture
6. Wrap-up & Action Plan
Venue partner: Kovan Labs